electronic Global Trade Credit Platform/eGTCP's Blog: How They Make A Million by E-commerce of Globalization from China?

We all know that globalization is more and more affective and lots of company benefit from it a lot.

Today, let eGTCP tell you a real case about how global e-commerce helps New Zealand family business tap China market.

HealthPost is a typical kiwi family business, parents start the business and kids give it a helping hand.

The company was established in 1988, which located at a village of Collingwood, Golden Bay on New Zealand's South Island called Collingwood.

The company packs and delivers health products ordered via mails or phone calls to customers living in New Zealand.

Changes began when Abel Butler, son of HealthPost founder Linley Butler, decided to set up a website for all the products in their mail-order catalogue in 2002.

"Linley did not like the idea of e-commerce as she even hated emails," Abel Butler said.

HealthPost chairman Peter Butler said it took several months for them to persuade Linley, promising her that if this new business model worked, they could employ more people and she might not need to work as late as one o' clock in the morning to handle orders herself.

Photo provided to chinadaily.com.cn

Just as Abel Butler had imagined, their natural health products appealed to customers all over the world, with orders coming in from India, Turkey, South Africa and the United States.

"We did not search for them, they searched for us." Abel Butler said.

"Without globalization, New Zealand could still be an isolated island country down under, but due to globalization, we could now make products manufactured in a geographically remote area accessible to almost everyone in the globe," said the CEO.

In 2008, the Butlers thought Korean consumers might be more interested in their products and they put more efforts into the market.

Two years later they turned their attention to the Japanese market by building a Japanese sub-site and hiring two Japanese employees.

But likewise, their efforts did not result in a significant difference in sales.

However, in 2014, Abel Butler recalled that they had noticed there was a significant increase in Chinese-related orders.

" You know we, of course, like these types of consumers and by the way, parcels to China seldom go missing, which might happen quite often in other developing countries such as in India," he added.

While the Butlers were still searching for the reasons behind their increased Chinese-related sales, a Chinese lady knocked on their doors and said she could help to expand the China market.

Harrriet Zhou, or Zhou Xinpei, who studied for her bachelors' degree at the Auckland University between 2008 and 2012, later became Healthpost's China country manager.

That same year, Able Butler, accompanied by Zhou, visited China for the first time.

Back in his home country, they decided to hire four more employees of Chinese origin to set up and maintain a Chinese sub-site, the company's Sina Weibo and WeChat accounts and to serve Chinese customers.

In 2016, the company earned millions of New Zealand dollars from approximately 25,000 Chinese consumers, who accounted for 20 percent of all consumers.

On Dec 12, 2016, HealthPost, a cross-border B2C e-commerce platform itself, joined a famous China B2B platform. Abel Butler said the company has seen robust growth in sales over the past three months.

He also revealed that the company is going to hire more people of Chinese origin to fully meet demands from this vast country.

E-commerce is unstoppable under the trend of globalization. You can not miss it, otherwise your business will not grow any more, even face the bankruptcy situation.

As the supported by a famous e-commerce B2B platform, we recommend you to be our verified member in www.egtcp.com. A global trade service platform, your reliable trade partner in China!

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