2017/03/10

A Business Lesson on Malta's Iconic Azure Window's Collapse into The Sea

The Azure Window, a limestone arch in Malta, was popular with locals and tourists, and maybe you might recognize it from Game of Thrones. But the popular limestone arch collapsed into the Mediterranean Sea on Wednesday.

Here's what Tieqa tad-Dwejra, as it is called in Malta, looked like off the northwest coast of the island of Gozo up until this Wednesday.

image credit: internet

And here's what Malta's no. 3 attraction on Trip Advisor looks like now. Not only did the limestone arch fall into the sea, but also the surrounding stacks, rendering the landmark virtually unrecognizable.

"There was a big raging sea beneath the window," Roger Chessell, a resident of Gozo, told the Times of Malta. He was there around 9:40 a.m. to take pictures of the storm when the rock formation fell.

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"Suddenly, the arch collapsed into the sea with a loud whoomph, throwing up a huge spray. By the time the spray had faded, the stack had gone too," Chessell said.

Even if you've never been to Malta before, Game of Thrones fans might recognize it as the backdrop to Daenerys's wedding in the first season here.

According to the Times of Malta, geologists concluded in 2013 that while natural erosion was "inevitable," it was likely that the arch would be there for decades to come.

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While efforts — including a $1,600 fine to trespassers — were made to limit the effect of tourists on the arch, authorities struggled to enforce the ban and people continued to venture out onto the arch on a regular basis.


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