Difference between "Cyber Monday" and Chinese "Double Twelve"

What is Cyber Monday?

Cyber Monday falls on the first Monday after Thanksgiving Day and Black Friday in the United States. Cyber refers to the meaning of online shopping. 

Origin of Cyber Monday

Traditionally the day after Thanksgiving in the United States is considered to be the beginning of the Christmas shopping season. On this day, massive discounts and sales are provided by brick and mortar retailers to attract customers, which makes it become one of the busiest shopping days of the year. As a result, many people are inclined to stay away from stores to avoid crowds. Moreover, thanksgiving weekend is also one of the busiest travel weekends in the US when people travel around the country with their families. Such reasons may mean that many customers miss Black Friday deals and sales. It is thought that Cyber Monday was created as a way to encourage such customers to shop without having to visit brick and mortar stores.

Highest Daily Retail Sales

According to the Adobe Digital Insights Report, Cyber Monday is regarded as the highest daily retail sales in 2016 with sales of $3.36 billion.

Chinese Double Twelve

Chinese People also have their “Cyber Monday” which is called “Double Twelve”. It was proposed by Taobao in 2012 first time for meeting people’s shopping desire.

Origin of Double Twelve

Do you know why it was created? You may heard of “Double Eleven” in China. People will buy lots of things that they need in “Double Eleven” shopping festival because most things will get 50% off and even more. But due to the large demand, many people can’t get what they want. As a result, Taobao created “Double Twelve” shopping festival which aims at these potential customers.

Characteristic of Double Twelve

The most obvious characteristic is the customer to determine the price!

During Double Twelve, all the China suppliers sign up to participate in "Double Twelve". Their goods will be made into product directory and equally displayed on the Taobao platform to consumers, and the love and attention (collection, purchase, share, or even a consultation) of consumers to the goods will possibly increase the display ranking of the item on the page. Sorting and interest groups will make the relationship between buyers and suppliers harmonious. In a word, consumers’ demand is the center, the exchange of emotions and interests will take the leader place of the traditional trading relationship.

Today's Double Twelve

In 2016, the traditional products made in China can’t meet the needs of the Chinese people. Chinese people prefer products those are from USA、Germany, Japan and so on, even most of these are still manufactured by China manufacturers. The increasing demand of foreign products will promote global trade more prosperous. How much will daily retail sales of Double Twelve in 2016 be? Let’s wait expectantly!

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International buyers can get many benefits from GTCP Card and GTCA Program of eGTCP (Electronic Global Trade Credit Platform).

International buyers are granted with the credit line within 90-120 days payment terms after GTR assessment and place orders towards intended suppliers with the credit line. So, international buyers could improve their purchasing capabilities, promoting the usage rate of capital and will also win larger Chinese markets.

And GTCA (Great Tao Credit Assurance Program), based on the credit, intends to assist the trading parties in providing a level of trust and resolving risk issues in trades. This program also aims at providing credit endorsement for international buyers on behalf of Chinese international trade companies, and offering an all-round transaction assurance to trading parties for fast order confirmation.

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